Tattoo Manufacturing International
E-Commerce Optimization for the Largest Temporary Tattoo Manufacturer in the World
01
Overview
01
Overview
When Temporary Ink Turns Into an Exponential Growth Business
Started in 1989, TemporaryTattoos.com began its humble start in the garage of a young entrepreneur. More than 25 years later the company has grown to be the largest producer of temporary tattoos in the world! With over 7 million tattoos printed daily, Temporary Tattoo’s has grown exponentially since their beginnings and now offer additional product lines but has always stuck to their core values of offering world-class products and treating their customers, partners, and employees with the utmost respect.
02
Challenge
02
Challenge
Not Knowing How to Understand Customer Demand
Temporary Tattoos and Nuanced Media partnered with one simple mission in mind: “To increase the return on investment by improving customers’ buying experience on and off of the Temporary Tattoos website”. Our teams worked together to identify the top priorities that would create the largest returns and executed on the opportunities in a collaborative manner.
- Improving overall user experience and reduce friction in the buyer journey
- Reducing Shopping Cart Abandonment rate by re-engagement
- Improving Custom Temporary Tattoo Funnel Optimization to provide a more joyful and easy experience
03
Solution
03
Solution
The Power of Real-Time Data-Driven Decisions
Temporary Tattoo came to Nuanced Media to help establish a high-performing site that could produce data for better analysis of its sale cycle. After a lot of collaboration and tweaking of code, we had a final product done. At Nuanced Media, we understand that any successful project is only as good as the data that is measured. That is why we integrated and implemented a variety of website tracking code to see what areas were underperforming. This is how we break down a complex problem into approachable steps.
- A website with a custom Magento 2 module for their “custom tattoo” product section to improve the user experience
- Crafting a series of strategies for cart abandonment. Always measuring efforts and tweaking – seeking for the optimal performance
- Integrating custom tracking that allows us to analyze real-time user sessions to implement changes, reduce uncertainty, and improve the look feel and functionality of the site
04
Results
04
Results
The Outcome of Knowing How To Execute Data
After working with TMI to establish their main goals, Nuanced Media was able to identify what were the critical steps to achieve these goals and the proper steps to achieve them. With a website that was optimized with better customer psychology and custom code, TMI saw impressive results.
we recaptured $370K of revenue
%
increase in order value
%
total return on investment
“Nuanced Media successfully rebranded the company and launched the websites on a much more stable, efficient and customizable e-commerce platform. We are very pleased with the results and highly recommend them.”