Amazon Growth-Driven Advertising I Nuanced Media

Amazon Marketing is What We Do

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What Growth-Driven Advertising Does For You

Although Amazon continues to grow at an impressive rate, its growth has slowed significantly over the past few years. Meanwhile, the number of new vendors selling goods on the platform increases ever-faster. Now, more than ever, your advertising must be better than your competitors.

That means you can’t be reactive with your marketing. You must be proactive. You can’t just hire a PPC management team. You must have a Growth-Driven Advertising team.

Pillars of Growth-Driven Advertising

Nuanced Media coined the term Growth-Driven Advertising to name a suite of techniques we use to go beyond Amazon PPC optimization and help our clients dominate their market niches. The most important of those techniques include:

Maximize Revenue

Focus on the listings that responsible for lion share of your sales & maximize their revenue.

Competitive Analysis

Understand what your top competitors are doing and where the opportunities are.

Improve Organic Rank

Improve organic rank by integrating keywords that are converting into your listing.

Increase Conversion Rate

Focus on improving conversion rates by improving listing, aggregating reviews, split testing & superior product family strategy.

Track Results

Identify & track your products market share as well as industry trend to fully understand how you are performing.

Multi-Marketing

Focus on exponential sales growth through aggressive multi-channel strategies.

How it Works

Step One: Growth-Driven Strategy, Analysis and Recommendation

An audit of your existing account and offerings from the 10,000-foot view to identify what’s working best. We find your top-selling and top-converting ASINs to see where you should put your initial efforts. We begin our work where changes will make the biggest difference to your bottom line.

Step Two: Advanced Research, Conversion Rate Optimization and Catalog Restructuring

We interrogate your competitors, determining where and how they are most successful, and what opportunities they are missing. With this information, we recommend changes to your catalog and listings so you don’t just blend with market leaders. You surpass them and stand above them. In the end you don’t look like the leaders in the industry. They look up to you.

Step Three: Launch, Grow, and Data-Driving Optimization

We laser-focus your advertising with multiple split-tests and real-time analysis of market trends, keyword tracking, and CRO watch so earnings increase with each iteration. This is not a one-time launch plan, but an ongoing process so your ad spend evolves with the market every quarter. Because of Nuanced Media’s strategic partnerships, we can also offer Amazon DSP campaigns as needed at 10% of the usual cost of entry.

Step Four: Ongoing Consulting & Partner Network

What happens off Amazon is almost as important as what happens on the site. We provide you with a Growth-Driven Advertising specialist to teach you multichannel brand strategy to build and maintain enthusiastic awareness and engagement around your brand. We help you time your off-Amazon initiatives, and give you access to a vetted network of partners who can help you with everything you need.

How it Works

Step One:
Growth-Driven Strategy, Analysis and Recommendation

An audit of your existing account and offerings from the 10,000-foot view to identify what’s working best. We find your top-selling and top-converting ASINs to see where you should put your initial efforts. We begin our work where changes will make the biggest difference to your bottom line.

Step Two:
Advanced Research, Conversion Rate Optimization and Catalog Restructuring

We interrogate your competitors, determining where and how they are most successful, and what opportunities they are missing. With this information, we recommend changes to your catalog and listings so you don’t just blend with market leaders. You surpass them and stand above them. In the end you don’t look like the leaders in the industry. They look up to you.

Step Three:
Launch, Grow, and Data-Driving Optimization

We laser-focus your advertising with multiple split-tests and real-time analysis of market trends, keyword tracking, and CRO watch so earnings increase with each iteration. This is not a one-time launch plan, but an ongoing process so your ad spend evolves with the market every quarter. Because of Nuanced Media’s strategic partnerships, we can also offer Amazon DSP campaigns as needed at 10% of the usual cost of entry.

Step Four:
Ongoing Consulting & Partner Network

What happens off Amazon is almost as important as what happens on the site. We provide you with a Growth-Driven Advertising specialist to teach you multichannel brand strategy to build and maintain enthusiastic awareness and engagement around your brand. We help you time your off-Amazon initiatives, and give you access to a vetted network of partners who can help you with everything you need.

Some Growth-Driven Advertising Brands

Below are some of our clients, who are leveraging the Growth-Driven Advertising for and where they rank in their respective category.

#2 in Men’s Shaving & Grooming Sets

#17 in Curcumin Herbal Supplements

#6 in Security Horns & Sirens

#16 in Automotive Seat Cover Accessories

#1 in Fruit Juice Beverages

#1 in Powdered Soft Drink Mixes

#3 in Flavored Drinking Water

#3 in Body Bronzers

#24 in Self-Tanners

What Our Clients Are Saying

“We appreciate their data driven approach.”

Customer Experience Director, Marketing Company

“All of their team members were respectful, helpful, and contributed a wealth of knowledge. They were brilliant.”

Retail Marketing Consultant, Stanton Orchards

“They provide innovative solutions for continuing our growth.”

Chief Product Designer, Entertainment Company

“Everyone has been very enthusiastic, patient, and extremely pleasant to work with.”

Owner, Skincare Company

“We receive a lot more deliverables from Nuanced Media for what we’re paying.”

Distribution Support Administrator, Great Plains Industries

“They can really guarantee results at a level that most other businesses simply cannot do.”

CEO, Magnitude Management

Have you had your Amazon Advertising checkup?

Are you maximizing your Amazon potential?

With this comprehensive Analysis of your Amazon account, well will enable you understand the critical elements of success on Amazon, how your brand is currently performing and what opportunities you might be missing.