Your Agency for Amazon PPC Management

Why Choose Nuanced Media for Amazon PPC Management?

Your business may not grow and thrive as it should. We offer a solution to that

Improve Amazon Sales Through PPC

The bottom line matters most. That comes from improving sales. With our Amazon advertising agency, you’ll see more revenue with each cycle. You will also maximize profits with conversions. That means you are making more money with each and every sale that occurs. We’ll also work with you to lower your Advertising Cost of Spending (ACoS), giving you better returns even when you are spending less on your business’s marketing.

By incorporating our Amazon strategies, you’ll see a significant improvement in your business’s ability to scale over the long term. For many Amazon startups and companies, ineffective PPC management on Amazon can lead to drastic cost overruns that tank the future of that business. This does not have to happen to your company.

Increase Discoverability of Your Amazon Business

Utilizing our marketing & advertising services for Amazon, it becomes effortless for your would-be customers to find your business and to interact with your company’s products. This is another pain point – no matter how much you spend on your advertising with PPC, if your Amazon business is too hard to find, it will not matter.

To do this, we target the correct keywords to spend your money on the right people. These are people who are most likely to interact with your business and purchase. Instead of trying to convert someone that may have only a passing interest in your product, we’ll target the people who we know are going to be interested in what you have to offer. That’s a core component of success with Amazon SEO practices.

As a component of every Amazon PPC campaign, we’ll work with you to drive the best, relevant shoppers to your listings. If you’ve struggled with people just visiting your page and not making a purchase, it’s possible they are not targeted buyers, or the people who want and need the products you have to offer.

There’s no sense in convincing someone they need something they don’t. Rather, we want to focus on bringing in people who already have some interest or need for what you have to offer and show them it’s the very best solution for them. This is what makes a product listing a success.

Careful Monitoring of Bidding Strategies

There’s more to Amazon PPC campaign strategy success than just executing a plan and watching it unfold. We put in the hard work to ensure that plan has all of the tools and research it needs to thrive. Then, we stick with it.

By constantly working to optimize your Amazon PPC strategy in areas such as placement, keywords, bids, and more, we can keep a careful eye on the success it’s having. This real-time monitoring matters. If something is not working or we observe a way to boost your profitability and revenue even more, we make changes. We upgrade. We swap out what’s not working and install a new campaign or make slight changes.

The goal is always the same – to make your Amazon business a success. For that to happen, it is critical to have a company by your side working to constantly enable growth.

Weekly/Bi-Weekly/Monthly Campaign Tracking and Reporting

Another important component of Amazon PPC management is having information. Nuanced Media doesn’t put your Amazon business on autopilot. We not only stay on top of changes and updates for you, we also communicate what’s happening with our clients as often as possible. This is done through campaign reporting resources.

As a PPC manager on Amazon, Nuanced Media strives to provide comprehensive and detailed updates on a regular basis. If you’ve ever worked with a company that provided limited information or didn’t deliver results, you don’t need those concerns any longer.

With our transparent feedback on your PPC campaigns, there’s always oversight and achievement. Every time we head into one of these meetings, we want to be able to provide you with the very best information and resources. That’s not possible if we’re not constantly working to help your company excel.

Being able to report success for your business and having the best Amazon PPC strategy in place is something we want to brag to you about during each of these meetings.

Develop an Amazon PPC Strategy

The first step is often a current campaign audit completed by our agency for Amazon advertising to get solid information on what is working and what is not. We aim to find strong points that will help your business create sales. Those are aspects of your campaign we want to maintain.

We also look for problem areas – investments you’re making that are not turning a profit or leading enough buyers to your product listings. It is a comprehensive understanding of not just what isn’t working, but why that allows Nuanced Media to stand out in creating effective, targeted campaigns that are successful.

Once we gather this information, we then determine the next steps. What changes need to happen to create better outcomes?

Identify Opportunities

A comprehensive component of this process is identifying key opportunities that can help your business to see significantly improved results. To do this, we work through several steps.

First, we provide in-depth Amazon keyword research. This is done with exact precision and expertise. In other words, we learn as much as we can about the words people are typing into search engines or on Amazon itself to find what you have to offer. A solid understanding of these keywords directly impacts the success of any campaign. Yet, it is one of the most commonly overlooked or brushed over portions of Amazon PPC campaign management. And, it’s costing you.

Once we have this information, we continue by looking at your competitor. Our goal is to better understand the competitor’s organic and paid advertising performance. To know how to help your business thrive, we need to have insight into what your competitors are doing to achieve the best results.
When we consider how to run and manage Amazon PPC campaigns, it becomes critical to gain insight into the competition. If you do not do this, there is no way to know what is working for them and how to beat them to the sale.

Education

Nuanced Media, at its heart, is an educational resource. Everything we do through Amazon PPC optimization and management, we teach our clients. We want to educate each one of our clients on how Amazon PPC works, why it works, and how to get the very best from it. We strive to provide you with details on:

• What is Pay Per Click Amazon advertising from your company’s standpoint
• How much you should be spending (or if you are spending too much)
• How setting up Amazon PPC works and the mistakes to avoid in doing so

We guide you in understanding these inner workings of PPC because we want you to know the options you have for creating better results. Educating the client on how PPC can help them saves you money.

In addition to this, we also work to set your Amazon seller business for future and long-term success. In order for you to learn how to set up PPC on Amazon for growth, you need to be able to manage the tools and strategies even as they change over time. That’s one of the most complex components of advertising on the site – the algorithms and strategies change often. You’ll learn more about how to improve this and better manage it for your best outcome.

We also teach you about constant, data-backed optimization strategies in areas of keywords, product listings, ads, and much more. When you have a foundation in understanding how digital marketing works, build on that with strategies for product descriptions and keyword research, it’s possible to achieve much more with each and every product launch. We work with clients from all types of backgrounds. No matter what your experience is, we’ll provide the education and support you need to master success on Amazon.

SEO for Amazon Product Listings 

Through a solid understanding of keywords, we can start building success with an Amazon advertising strategy with confidence, knowing it is built on the words and resources that customers use to find what you have to offer. Nuanced Media provides comprehensive SEO services for Amazon listings. This includes completing in-depth keyword research to find the best opportunities for your PPC campaigns. Any company that does not research keywords comprehensively like this is unable to devise a successful plan for success on Amazon. We are committed to ensuring the best possible results with these types of keyword research:

• Advanced keyword research: we provide detailed, target-audience-based keyword research to uncover all possibilities and opportunities
• Variant keyword research: we look at keywords that relate to the initial set of keywords, providing more opportunities to achieve the best results
• Branded keyword research: keywords focused on your company’s brand allows for even more insight into what your customers are using to find your products and services
• Competitor keyword research: a more thorough examination of keywords, our goal here is to have the best understanding of what keywords your competitors are using to get results and whether they are applicable to your business model and advertising strategy

Through a solid understanding of keywords, we can start building success with an Amazon advertising strategy with confidence, knowing it is built on the words and resources that customers use to find what you have to offer.

Setup Amazon Campaigns – Complete Pay-Per-Click Campaign Creation

We use all of the research we’ve conducted on your company, including product research and current campaigns, to develop a brand new campaign strategy for your business. This is where we shine. We’ll use all of the data we collected to create an effective strategy for every portion of your campaign.

• Sponsored product display ads: Sponsored display ads allow you to show your ad to consumers who have viewed your product, viewed other products like yours, or to those who have used search terms related to the product you are offering.
• Sponsored brand ads: sponsored brand ads work to help grow your business on the Amazon platform. These ads may include the brand’s logo, a customized headline, and multiple products. They help communicate your brand image to customers and encourage them to come back to you – or to pull them to your company if they are purchasing from your competitors.
• Amazon video ads: look at the big brands on Amazon today and you’ll notice heavy use of video ads. It’s a fantastic way to engage with an audience looking for the products and services you offer. It can work to build your brand on the platform, demonstrate difficult topics, or enhance engagement opportunities with your customers.
• DSP ads: programmatically buying ads to promote your business makes sense. Our team uses demand-side platform (DSP) access to help you buy display, video, and audio ads for both on and off the Amazon platform. This creates a new and efficient way of building your business.

With so many ad options, it’s easy to become overwhelmed. That’s why Amazon PPC marketing needs to be done with a careful eye and expert assistance. Otherwise, you may run out of money before you see the results you need.

Ongoing Amazon Campaign Management and Optimization

To do this, we provide a range of help with the Amazon advertising platform and the campaign itself including:

• Adjusting bids: this can help ensure you are not overspending, rather, you are spending on ads that are most likely to give you the best return. We do this as costs change and to ensure you have the best information as close to real time as possible.
• Update keywords: keyword trends can change for many reasons. The cost of those keywords can also change. With careful monitoring, we can ensure you are still getting the best ROI for your campaign.
• A/B split testing: this is a critical strategy for gaining more insight and support for you as we work to grow your business. It helps us to determine if a specific strategy is going to be effective by comparing it to another. We don’t just make assumptions or guesses with your money. We use data to make better decisions.

This type of careful, ongoing marketing can create real opportunities for your success. It also helps make your Amazon marketing services investment more worthwhile. It’s not just a one-time investment to get a campaign launched. It’s ongoing support to ensure that the campaign thrives.

Amazon Campaign Tracking and Reporting

Oversight and ongoing management of your campaign are both always important to our team. Yet, it can be difficult to know what’s happening if we don’t track it. That’s why Nuanced Media uses a wide range of tools and resources to create comprehensive reports for you.

The bottom line is this – we track the success and struggles of any PPC campaign. We then report that information to you. Remember, we want to go into every meeting with you and provide good news about your success. That’s why we work so hard to ensure you always have the best possible campaign in place.

Our tracking and reporting include a range of steps, including:

• Providing frequent updates: reporting on all changes and client-controlled approval process. We always want your feedback. Our goal is to provide you with the tools, information, details, and campaign itself. Then, you remain in control – you pull the trigger on the campaign and take all of the glory for its success.
• Transparent weekly/monthly reports: informing client on performance, metrics, feedback, and much more. Details can be customized to meet your needs here. We aim to ensure you always have clear, accurate information to base your decisions on going forward.

Our success as a full-service marketing agency comes from your success. By tracking data and reporting on growth and improvements, we can provide you with exceptional decision-making power. That leads to the success of your Amazon business.

Dedicated Support for Amazon Seller Management

Having an advertising agency specialized in Amazon that provides ongoing support is valuable. There are times when problems come up, even in the most well-designed plans. With our support and guidance, you do not have to worry about the complications, the costs, or the frustrations. Our trusted and experienced team at Nuanced Media is always available to help you find the best way forward.

We provide a range of helpful insights and support resources when you need them. This includes:

• Help with your Amazon Seller Central Account: if your seller account is confusing or a problem arises, our team will assist you. We can determine what went wrong and provide information to point you in the right direction when solving the underlying problem.
• Dedicated Account Manager: you’ll have a specific person to talk to when there’s a need. This allows us to provide one-on-one client support to you with our in-house experts on Amazon PPC management.. The results? You know who to talk to when there’s any need, good or bad. It can also help you know who is responsible for providing services to you on an ongoing basis.

Comprehensively, having support matters. So many Amazon business owners find themselves simply stuck or unable to move forward because of mistakes or confusion. We eliminate these risks by providing you with specific help for any need you have along the route of success.

Action Plan for Marketing on Amazon: : Learn About Each Other

It’s the dance before we date! We meet with you to discuss your business and get some basic information. We want to make sure we can help you before we sign any contract. We have a three-step process we use to help us to learn about you and your business. Long before you’ll see a contract, we’re investing in your business. It’s what we do to ensure the best possible outcome in our partnership towards success.

Designated Account Manager, Strategist, Marketing, and Design Team Assigned

Now’s the time for our work to really begin. We’ll assign these professionals to help you to build your PPC campaigns and to get all of the data necessary to move forward. Each of these professionals is a dedicated expert in their field.

Once we assign these pros to start the work for you, you’ll notice:

• Hands-on support for every component of the work we do for you – there is always help available for your needs.
• Transparency in what we are doing every step of the way and no guessing on what’s going on.
• Guidance provided from industry leaders to help you make better decisions throughout the process of building success on Amazon.
• A focus on having a consistent understanding of your brand is a priority. We’re always interested in learning and developing success from this vantage point.

Long-Lasting Relationship

Our goal is to remain with you for years to come, providing better services to continually improve your business in the process. We encourage you to always focus on communication with us. We’re here to help. We’re here for the long run to the top.

Results-Driven Approach

It’s not just about getting you to the top. It’s about helping your brand to thrive and become the dominating force it should be. We base our success on how your brand achieves its goals.