Top 5 Ways to Use Amazon Affiliate Marketing
Everybody with access to the internet knows about Amazon. It is a billion-dollar worldwide company, after all. It’s not just the big CEOs that earn money off Amazon’s success, though – merchants and online creators can work with Amazon to grow their income.
What is Affiliate Marketing on Amazon?
Amazon’s affiliate program provides marketing to sellers while allowing online publishers to monetize their blog, social media presence, or website.
When an Amazon associate signs up for the program, they can promote products within their content. This may be in the form of a video, blog, or review. This promotion always includes product links that take users to the product page on Amazon. With millions of products on Amazon, associates can choose specific products that fit perfectly into their usual content.
Associates get referral fees if one of their followers clicks on the product link and makes a purchase within 24 hours. The commission they get depends on the product type.
What are the Benefits of Affiliate Marketing on Amazon?
Amazon affiliate marketing is beneficial for both Amazon sellers and associates. Amazon sellers get to promote their products on a range of websites, which in turn increases their customer reach and brand awareness. Associates benefit as they earn money each time their link leads to a sale. If they have a broad audience, they can monetize their online presence this way.
5 Ways to Use Amazon Affiliate Marketing
Now that you know how affiliate marketing on Amazon works, you might wonder, how exactly do you promote products? Each associate has their method for creating affiliate links, whether on websites or mobile apps. For example, if they run a popular blog, they might build links within blog content.
Here are five great ways to use affiliate marketing on Amazon to gain the most clicks.
1. Write Quality Blogs
The internet is filled with blogs of all kinds. Some write about the latest technology, whereas others write advice for new parents. It doesn’t matter what type of blog you own – if you have readers, you can gain money through affiliate marketing.
Of course, this involves writing high-quality blogs that your readers genuinely enjoy. Writing a quality piece with the Amazon link embedded increases the chance of readers clicking through the link and then purchasing a product.
2. Review Products on Instagram
Do you have a big Instagram following? Perhaps your follower count isn’t the highest, but you have dedicated followers that enjoy your niche. If so, you can use the affiliate marketing program to review products on Instagram. That can be in the form of images and text or perhaps a short video. Include the Amazon affiliate link in the description to drive traffic toward the Amazon product page.
3. Make Recommendations in a YouTube Video
Another way to use affiliate marketing on Amazon is to recommend products in YouTube videos. It is quite a common tactic on YouTube – content creators promote a product in their video and direct their audience to a link in the description. You can get as creative as possible with the video and its promotion.
4. Write Product Reviews
Writing product reviews is a great way to embed Amazon links into content. Even if the product reviews don’t gain as many clicks as other blogs, it’s still worthwhile. That’s because the kind of people clicking on a product review is more likely to click on a link and purchase a product.
5. Use SEO
SEO is a great way to drive traffic to your site, which, in turn, increases the number of people clicking on your affiliate links. Basically, better SEO equals earning more money. SEO practices like writing good content and simplifying website code will help you appeal to search engines and rank higher in relevant search results. You can also use SEO to drive traffic to certain affiliate content by using specific keywords.
Extra Tips for Using Affiliate Marketing on Amazon
So, you have an associate’s account and ideas for promotional content. Is that enough? To increase the number of clicks (and sales), here are some extra tips for Affiliate marketing on Amazon:
Choose Products that Match Your Website or Blog
Promoting car parts on a parenting blog probably won’t result in clicks. Instead, choose Amazon products that match your website or blog. For example, if you’re a technology blog, you could promote Apple watches or hard drives.
Use Images
People are more likely to want to buy something when there is an image attached. Even better – attach the link to the image. Make sure these are high-quality and showcase the product in its best light.
Know Your Visitors
Knowing everything about your visitors is essential for creating promotional content that appeals to them. Fortunately, Amazon’s affiliate marketing insights can help you determine the type of audience you have.
Promote Low-Cost Products Too
Many affiliate associates avoid low-cost products because of low commissions. The problem is many of the more expensive items already have affiliate links, so try giving the low-cost products a chance. You might find that you gather more commission overall.
Common Questions About Affiliate Marketing Amazon
How Do You Get Paid?
Amazon doesn’t use PayPal for paying associates. Instead, you receive a direct deposit into your bank, a check, or an Amazon gift card.
How Much Commission Do You Make?
Commission rates depend on the product type. The average commission rate is around 4%, but you can earn more than that.
Can You Become an Amazon Associate from Outside the United States?
Yes, you can start an Amazon associates account from anywhere in the world, as Amazon is a global company.
How Many Websites Can You Promote On?
You can promote products on any number of websites. Remember, though, that it is the traffic to your websites that will gain the most clicks. It’s better to promote on two popular websites than it is to promote on ten websites that get few views.
Are There Other Ways to Market Amazon Products?
Yes – if you are an Amazon seller, there are tons of ways to advertise your products. In fact, a great Amazon marketing campaign often includes multiple marketing techniques to reach a wider audience. Amazon consultant services specialize in customer reach and return on investment, ensuring your Amazon store is both profitable and visible.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.