How to Leverage Inbound Marketing to Drive Sales on Amazon
In today’s competitive online marketplace, it isn’t enough to post a promotional banner or embed a video on a website.
If you want to attract and engage with your target audience, you need to ensure the entire customer journey is both optimized and personalized.
Fortunately, if this already sounding like a lot of hard work (and expense), inbound marketing is ready to swoop in and save the day.
Whether you want to increase sales, increase your online visibility, attract new customers, or all three of the above, you cannot afford to overlook inbound marketing in effective Amazon selling.
Not sure where to start when it comes to using these marketing services to your advantage?
Keep reading to discover six simple ways that you can leverage inbound marketing to drive sales on your Amazon listings on your Amazon accounts.
What is Inbound Marketing?
Before we take a closer look at how this type of marketing can improve your Amazon business, let’s first examine what exactly is inbound marketing.
In its simplest form, inbound marketing is about creating relevant content and valuable content that draws your target audience in.
While traditional marketing mostly uses sales techniques such as cold calling and placing intrusive pop-ups on websites, this increasingly popular form of marketing is far more natural.
To create a successful inbound marketing campaign, you need to focus your efforts on creating an effective content marketing strategy that will make people click on your product listings because they want to, not because they were forced to.
You also need to ensure that any content you create is SEO-friendly which means you need to learn the basics of search engine optimization. Something which we can, of course, help you with.
What Are the Benefits of Inbound Marketing?
As briefly mentioned above, this type of marketing is much more customer-friendly which obviously means that it is beneficial to the customer.
However, it also has many advantages for your Amazon platform, including:
- Enhanced trust in your brand
- Increased brand loyalty
- Boosted credibility as an Amazon seller
- Long-lasting results
- More cost-effective than other marketing strategies
- Helps you to reach new audiences
6 Inbound Marketing Strategies for Amazon Selling
1. Create mobile-friendly content
Consumers now use their mobile phones more than their desktop computers to search and make purchases online. This means that if you want your Amazon business to be a success, you need to make sure that you are creating content specifically for mobile devices.
In fact, you should know that Google makes a point of not showing non-responsive sites to people who are searching on mobile devices, which would effectively make your product listings invisible online.
2. Focus on SEO
Search engine optimization is a tool that Amazon sellers use to make their listings more visible online, both to search engines and to the searchers themselves.
If you are new to Amazon SEO, you may want to hire an Amazon consultant to take you through the process, as it is slightly more complicated than standard SEO.
Enabling you to subtly sell your products without being too intrusive, the use of strategically-placed keywords can boost sales more than any other type of Amazon advertising can.
3. Find good writers
To create valuable content, you need good writers. You need a team to write your product descriptions, your blog posts, your emails, and any other tools that you use to communicate with your customers.
Again, it is worth noting that writing content for Amazon is very different from writing content for your own website. You need to have the knowledge and skills to utilize the right language and keywords.
4. Use the power of social media
Although Amazon SEO is important, it is not enough on its own when it comes to selling products on Amazon. You also need to use other platforms to promote your products and boost your Amazon selling, such as Facebook, Instagram, and Pinterest.
If you have not yet built a social media marketing campaign for your business, then now is the time to start. With the ability to boost brand awareness, engage with your customers, and increase trust in your business, social media is a valuable inbound marketing tool.
Not to mention the fact that it is the perfect place to create interest in a new product that you are selling on Amazon.
5. Use automation tools
Marketing automation tools are becoming increasingly popular for small businesses that do not have the time or resources to carry out marketing campaigns on their own.
There are many automation tools that you can utilize, including ones that manage your social media posts for you, ones that send out automated emails, and even ones that provide around-the-clock customer service to your customers.
Although you can find some free marketing automation tools online, these are often limited in their capabilities and may not deliver everything you need to drive sales on such as competitive platform as Amazon.
6. Understand Amazon’s algorithm
As mentioned earlier in the post, Amazon SEO differs from normal SEO. This is because Amazon has its own algorithm, which is completely separate from Google’s.
Typically, Amazon looks at several key factors relating to your product, including product reviews, targeted keywords, and product price as well as vendor-related aspects such as your shipping policies.
You also need to know about Amazon’s Buy Box. This is a feature that appears on the right-hand side of product listings and makes your business the default selection when a user clicks “add to cart.”
It is worth knowing that Amazon’s algorithm is constantly evolving, which means it can be hard to keep up with. If you are struggling to get your products noticed, an Amazon marketing agency can do all the legwork for you with their consultant services and make sure that you are always one step ahead of the algorithm.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.